Swear Words

Furneaux Distillery – Australia’s Maritime Whisky

Furneaux Logotype
  • ART DIRECTION
    BRAND STRATEGY
    CONCEPT
    IDENTITY DESIGN
    PACKAGING DESIGN
    TYPOGRAPHIC DESIGN
  • AWARDS — BEST AWARDS GOLD 2022
  • CREDITS — Photography: Garet Field-Sells, Dominic Xavier, Jack Hawkins, Adam Gibson

Contrasting a harsh environment with the smooth refinement of their product, Furneaux Distillery’s branding and packaging feel authentic to Flinders Island, Tasmania. Inspired by their connection to the ocean and its persistently vast horizon, the design evokes a sense of maritime utility – rugged, functional, resourceful and enduring.

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96 Bank Street, South Melbourne, Victoria 3205
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Swear Words is a brand design studio dedicated to fulfilling the potential of good things made by passionate people.

We specialise in creating brand names, strategies, and visual identity systems for businesses with sustainable ambitions across digital, print, packaging and environmental applications.

Whether you are a local-focussed, regional producer or a global powerhouse, our process combines generosity, kindness and decades of insight to ensure your vision materialises with empathy, clarity and confidence.

Have a chat with us@swearwords.com.au about your next project.

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Our core team is: Scott Larritt (Creative Director/Founder), Garet Field-Sells (Studio Manager) and Yarron Frauenfelder (Lead Designer).