Swear Words

Amalia – Reinterpreting the Viennese coffeehouse.

Café Amalia pays homage to owner Christian Janko’s late mother, Amalia, and the family’s Austrian heritage. Christian sought to reference the classic coffeehouses of Vienna in a contemporary way at his new café.

We worked closely with interior designer Larritt-Evans to create a seamless solution that marries a blackletter-style logotype and gilded signage with dark leather banquettes, marble tables and classic bentwood chairs.

Our identity design work for Amalia garnered a 2012 AGDA Award and the Australian Design Biennale 2012 Professional Award.

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“It is very rare that a customer doesn’t comment on our identity as being both beautiful and having a sense of permanence, like it has always been there”

Christian Janko
Owner

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Swear Words
96 Bank Street, South Melbourne, Victoria 3205
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Swear Words is a brand design studio dedicated to fulfilling the potential of good things made by passionate people.

We specialise in creating brand names, strategies, and visual identity systems for businesses with sustainable ambitions across digital, print, packaging and environmental applications.

Whether you are a local-focussed, regional producer or a global powerhouse, our process combines generosity, kindness and decades of insight to ensure your vision materialises with empathy, clarity and confidence.

Have a chat with us@swearwords.com.au about your next project.

Here are some kind words others have said about us.

Our core team is: Scott Larritt (Creative Director/Founder), Garet Field-Sells (Studio Manager) and Yarron Frauenfelder (Lead Designer).