Swear Words

Fairbank – A refreshingly familiar label redesign.

Fairbank by Sutton Grange
  • COPYWRITING
    IDENTITY DESIGN
    PACKAGING DESIGN
    PRODUCTION MANAGEMENT
    TYPOGRAPHIC DESIGN
  • photographer — Bridget Mac

Fairbank wines represent the more contemporary, bright and fruit-forward expressions from Central Victoria’s Sutton Grange Winery. Balancing familiarity and modernity, the label design reinterprets traditional premium cues to communicate the special and unique characteristics of each variety.

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Fairbank by Sutton Grange
Fairbank by Sutton Grange
 

Swear Words
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Swear Words is a brand design studio dedicated to fulfilling the potential of good things made by passionate people.

We specialise in creating brand names, strategies, and visual identity systems for businesses with sustainable ambitions across digital, print, packaging and environmental applications.

Whether you are a local-focussed, regional producer or a global powerhouse, our process combines generosity, kindness and decades of insight to ensure your vision materialises with empathy, clarity and confidence.

Have a chat with us@swearwords.com.au about your next project.

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Our core team is: Scott Larritt (Creative Director/Founder), Garet Field-Sells (Studio Manager) and Yarron Frauenfelder (Lead Designer).