Swear Words

March Bar & Ides – From pop-up to Melbourne institution.

  • BRAND STRATEGY
    IDENTITY DESIGN
    PACKAGING DESIGN
    WEBSITE DESIGN
  • Photographer — Rebecca Newman

Hatted Melbourne restaurant Ides began as a once-a-month pop-up by former Attica sous chef Peter Gunn and is now a local stalwart on the iconic Smith Street, Fitzroy. Post-covid Pete opened March Bar in the vacant shop next door so diners can indulge in a bar-friendly version of the Ides menu and/or pre/post-dinner cocktails and exquisite sherries, wines & sake.

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Swear Words
96 Bank Street, South Melbourne, Victoria 3205
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Email us@swearwords.com.au
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Swear Words is a brand design studio dedicated to fulfilling the potential of good things made by passionate people.

We specialise in creating brand names, strategies, and visual identity systems for businesses with sustainable ambitions across digital, print, packaging and environmental applications.

Whether you are a local-focussed, regional producer or a global powerhouse, our process combines generosity, kindness and decades of insight to ensure your vision materialises with empathy, clarity and confidence.

Have a chat with us@swearwords.com.au about your next project.

Here are some kind words others have said about us.

Our core team is: Scott Larritt (Creative Director/Founder), Garet Field-Sells (Studio Manager) and Yarron Frauenfelder (Lead Designer).