Swear Words

St Cloud Eating House – Introducing a contemporary Vietnamese eatery with a sense of humour.

  • IDENTITY DESIGN
    ILLUSTRATION
    SIGNAGE
    WEBSITE DESIGN
  • PHOTODavid Higgs

St Cloud in Hawthorn is a spicy, upmarket take on the contemporary Vietnamese eating house. Launched in 2015 to a hungry local audience, their identity needed to communicate both a central philosophy of benevolence and a cheeky sense of humour.

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Swear Words
96 Bank Street, South Melbourne, Victoria 3205
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Email us@swearwords.com.au
Call or WhatsApp +61497932782

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Swear Words is a brand design studio dedicated to fulfilling the potential of good things made by passionate people.

We specialise in creating brand names, strategies, and visual identity systems for businesses with sustainable ambitions across digital, print, packaging and environmental applications.

Whether you are a local-focussed, regional producer or a global powerhouse, our process combines generosity, kindness and decades of insight to ensure your vision materialises with empathy, clarity and confidence.

Have a chat with us@swearwords.com.au about your next project.

Here are some kind words others have said about us.

Our core team is: Scott Larritt (Creative Director/Founder), Garet Field-Sells (Studio Manager) and Yarron Frauenfelder (Lead Designer).