Swear Words

Pico Chocolate – Strong shelf impact for a new brand.

  • ART DIRECTION
    IDENTITY DESIGN
    ILLUSTRATION
    PACKAGING DESIGN

A premium chocolate range launching in an already visually busy environment, Pico required impactful, contemporary branding and packaging whilst giving a nod to its Swiss chocolate-making heritage.

Our solution is inspired by Swiss poster art and its bold geometric forms reinterpreted as flavour and texture cues in the context of an abstract mountain range designed to lend strong shelf impact. The imagery was inspired by the concept of ‘peak’, the literal meaning of pico.

Pico Chocolate has become a successful FMCG brand and is stocked in independent grocery stores throughout Australia.

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Swear Words
96 Bank Street, South Melbourne, Victoria 3205
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Swear Words is a brand design studio dedicated to fulfilling the potential of good things made by passionate people.

We specialise in creating brand names, strategies, and visual identity systems for businesses with sustainable ambitions across digital, print, packaging and environmental applications.

Whether you are a local-focussed, regional producer or a global powerhouse, our process combines generosity, kindness and decades of insight to ensure your vision materialises with empathy, clarity and confidence.

Have a chat with us@swearwords.com.au about your next project.

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Our core team is: Scott Larritt (Creative Director/Founder), Garet Field-Sells (Studio Manager) and Yarron Frauenfelder (Lead Designer).